Google Play ASO — Keyword Strategy for Android Apps
Different mechanics than iOS. Different strategy.
Google Play has no keyword field — it indexes your long description. That changes everything about how you write your listing. Category-specific guides for 13 app types below.
Three things that make Play Store ASO different
No keyword field
Apple gives you a private 100-char field. Google indexes your public long description (4000 chars). Every keyword you want has to live in user-facing copy.
Density matters
Play Store rewards keyword repetition in the long description — typically 3–5 mentions of a target keyword. Apple ignores repetition entirely.
Title is 30, short description is 80
Title (30 chars) and short description (80 chars) carry more weight than any single line of the long description. They're your two highest-leverage fields.
Google Play ASO by category
Category-specific keyword patterns and where each keyword goes in your Play Console listing.
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